Take “Baby Mama Drama”, for example: he’s done with baby mama drama…because they’re going to make it official! “Baby Mama Drama” might be his most on the nose song, but all of his music I’ve found has that same boys-like-girls romanticism and single-minded devotion. OMI’s been knocking around the Jamaican music scene for the last few years, making woo-y world-pop songs with idiosyncratic and stupendously cheery lyrics. This year’s winner of the “Who The Fuck Knows?” Late Summer Hit-Maker Contest is Jamaican singer Omi OMI (oh God, ALL CAPS flashbacks). It’s usually a slow promo season, so any new number ones tend to be whatever bubbled in the top five and still has a little gas in the tank once the Summit Hit exhausts all momentum in its ninth week or so. The whole Song of the Summer campaign is pretty much decided, kids gotta get back to school in a few weeks, and the “fun in the sun” thing is a lot less sexy in 95% humidity. ![]() I think August has become the pop chart’s “fuck it” month. And we’re starting with two, four, six, eight!
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